Why we don,t just by media

Value

To ensure that we deliver value and ROI from all Media Spending

Right media

To ensure that we pick the right media format at the right location for the right audience

Budget

To avoid spending budgets on a Spray and Pray approach

To ensure that we pick the right media touch points for specific audiences

Identify the role for media in the campaign

Media strategy

Media Plan and budget alignment

Book and Monitor Performance